History Lesson: Superpower KUSW

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In honor of Global 24’s recent sign on, we bring you a piece on another commercial shortwave broadcaster from 25 years ago: Superpower KUSW, I happened to be rummaging through my storage unit a while ago when I found this QSL card, an artifact from what is still my all time favorite shortwave station. They’re long gone now, but I still remember them fondly.

Join the KUSW premium club for only $20!
Join the KUSW premium club for only $20!

It’s hard to explain what these guys meant to a 17 year old kid from Central Iowa. While their playlist wasn’t nearly as daring as I seem to remember, they sounded almost revolutionary to these teenage ears. Their format was mostly AOR with an adult contemporary spin to it, but they also played bands like Robyn Hitchcock and the Egyptians and the Replacements. They were also my first exposure to Bonnie Raitt and John Prine as well, not to mention the first place I’d ever heard the Band’s Up On Cripple Creek. Like I said, they probably weren’t all that different from a lot of major market stations at the time, but they were a huge departure from anything else I could hear. I embraced them with open arms and became a loyal listener.

I soon got to know the on air personalities of John Florence and Faith Martin, who had the sexiest radio voice I’d ever heard. Later on, I got to know Cheryl Schaffer, “Skinny” Johnny Mitchell, and even Utah Jazz Basketball. I listened in while they broadcast listener requests, mine and others, as well as the time their broadcast was blasted by the U.S. Army to drive Manuel Noriega out of the Vatican embassy in Panama. Fun times!

Unfortunately the economic realities of shortwave broadcasting quickly caught up with KUSW. No matter how good the programming was, and it was very good, there just weren’t enough advertisers interested in shortwave to make a go of it. Over time, more and more paid religious broadcasting found its way onto the station, until one day in the fall of 1990, they through in the towel and became just another international Christian broadcaster. Their run may have been brief, but it was a glorious one nonetheless.

The station's information sheet and frequency schedule
The station’s information sheet and frequency schedule

This particular card is dated January 15, 1988, but I remember my report dating back to a few weeks earlier. I had just received my first “real” shortwave radio, a Realistic DX-360, for Christmas of 1987, and discovered KUSW a day or two later. To this day, they’re the only international broadcaster I’ve ever QSLed.

Along with the card, I found a form I was supposed to fill out and return (which I obviously did not), and another for the Superpower KUSW Premium Club. $20 was a lot of money for a 17 year old kid back then, so I didn’t join up. I wonder what you got for your money?

While I was digging around on the net for KUSW-related material, I found this sound check from one of their early broadcasts. I’m not even sure where I found this or who made the recording, but if they ever stumble across this page, let me know and I’ll give you full credit for your efforts.

From the West, to the World. This is Superpower KUSW.